Off-White PROTO 01 WATCH

Off-White
Introducing the "PROTO 01" from Off-White's first watch collection, "TIME".
This piece features unique gimmicks and designs with the concept of the process until the design is completed.
Semi-transparent synthetic material is used from the case to the belt.
It's not pure black, but finished in an exquisite dark brown-like color with a slight translucency, lightly expressing an unfinished aesthetic.
The brand's iconic large cross arrow logo is three-dimensionally placed in pure white in the center of the dial.
It's a catchy design that creates the strongest contrast with the black background and smoky body.
At the 6 o'clock position on the dial, the text "ON TIME" is printed using quotation marks, a signature of the late Virgil Abloh.
This is a wristwatch that embodies Off-White's playful spirit, incorporating the graphic codes of sneaker culture and streetwear into everyday items, unbound by the rules of luxury watches up to now.
・Drive system: Equipped with a Japanese-made quartz (battery-powered) movement. Practical specifications that do not require frequent time adjustments and are resistant to time deviation.
・Water resistance: 3 ATM water resistance (daily life waterproof)
・Withstands water splashes during hand washing and sudden light rain.
・*Avoid using for swimming in pools, showering, in heavy rain, or operating buttons underwater, as this may cause malfunction.
・Lightweight: Made entirely of synthetic resin, it is overwhelmingly lighter than models with metal bands.
Off-White
A premium streetwear brand from Milan, Italy, founded in 2013 by the late Virgil Abloh.
Characterized by its unique designs that fuse streetwear and high fashion, it has gained strong support both domestically and internationally with its impactful details such as the iconic arrow motif, diagonal stripes, and quotation marks.
It continues to influence the global fashion scene with its sophisticated designs and innovative style.