Off-White PROTO 01 WATCH

Off-White
Introducing the "PROTO 01" from Off-White's first watch collection, "TIME".
This piece features unique mechanisms and designs, conceptualized around the process of design completion.
The case and strap are made entirely of a vibrant, translucent synthetic resin in clear blue. The transparency stands out, creating a design that perfectly blends the kitschiness of a toy with the luxury of high-end streetwear.
The three-dimensional Cross Arrows logo in pure white is at the center of the dial. The contrast with the deep blue background makes the brand logo pop.
The crown (knob for adjusting time) on the side of the watch features a light blue metal part in a similar color to the case as an accent. Of course, the Cross Arrows logo is engraved on the top of the crown.
At the 6 o'clock position on the dial, the text "ON TIME" in quotation marks, a signature of the late Virgil Abloh, is printed. This watch embodies Off-White's playful spirit, incorporating graphic codes from sneaker culture and streetwear into everyday items, unbound by the conventions of traditional luxury watches.
・Movement: Features a Japanese quartz (battery-powered) movement. Practical specifications that minimize the need for frequent time adjustments and maintain accuracy.
・Water Resistance: 3 ATM water resistance (daily life water resistance)
・Resistant to water splashes during hand washing and light rain.
・*Avoid use during swimming in pools, showering, heavy rain, or operating buttons underwater, as this may cause malfunction.
・Lightweight: Made entirely of synthetic resin, it is overwhelmingly lighter compared to models with metal bands.
Off-White
A premium streetwear brand from Milan, Italy, founded in 2013 by the late Virgil Abloh.
Characterized by its unique designs that fuse streetwear and high fashion, it has gained significant support both domestically and internationally with its iconic arrow motif, diagonal stripes, and graphic elements using quotation marks.
It continues to influence the global fashion scene with its sophisticated designs and innovative style.