Toironier/Toironier/Wool Hunting Jacket

Toironier/Toironier/Wool Hunting Jacket

Boys to be men

A season that incorporates the process of a boy becoming a man as a mood.

Created with a color palette that imagines clothes that parents dress their children in, and that children will wear when they grow up.

Just as parents choose flashy colors that they say are cute for their children to wear, regardless of their child's will,

When such children grow up and choose and wear clothes themselves, they choose ones with calm colors.

Incorporates various imagined checks and stripes to reflect the theme.

Also, like toile and shee-ching, which are one of the origins of toironier, colors close to colorless.

Regarding items, we are focusing on shirts, which we are good at, with the meaning of returning to our roots.

By finishing clothes, which are imagined to be worn by boys, with high-quality sewing, we express the theme Boys to be men.

Toironier/Toironier

Debut 2017FW

Brand Concept (also the origin of the brand name (coined word))

Pattern is one of the most important elements in giving shape to the designer's creativity.

In France, "TOILISTE" (Toiliste), who creates patterns from three dimensions, and "PATTRONIER" (Patronier), who creates patterns from two dimensions, play important roles.

"Toironier" is a brand that is particular about these two indispensable elements and materials.