Toironier/Ribbed Hem Wool Shirts

Toironier/Ribbed Hem Wool Shirts

Boys to be men

The season incorporates the process of a boy becoming a man as a mood.

Created with a color palette that imagines clothes that parents dress their children in, and clothes that those children will wear when they grow up.

Just as parents choose flashy colors and dress their children because they think they are cute, regardless of the child's own will,

When such children grow up and choose and wear clothes themselves, they choose muted colors.

The theme is reflected by incorporating various imagined checks and stripes.

Also, some colors are close to colorless, like toile and sheeting, which are one of the origins of toironier.

In terms of items, we are focusing on shirts, which we excel at, with the meaning of returning to our origins.

By finishing clothes, imagined to be worn by boys, with high-quality sewing, we express the theme of Boys to be men.

Toironier

Debut in 2017FW

Brand Concept (also the origin of the coined brand name)

Pattern is one of the most important elements in giving shape to the designer's creations.

In France, "TOILISTE" (Toiliste), who creates patterns from three-dimensional forms, and "PATTRONIER" (Patronier), who creates patterns from two-dimensional forms, play important roles.

"Toironier" is a brand that is particular about these two indispensable elements and materials.