CHUMS × FREAK'S STORE Exclusive Hello Beret

2026 Fall & Winter Item
Faithful reproduction of CHUMS' masterpiece beret
●The "Hello Beret," a masterpiece from CHUMS, was developed alongside the "HelloWear from Chums" series launched in 1989.
●This model adopted sweat material, pursuing comfortable wearability, unlike the beret hats made of wool material that were mainstream at the time.
●An item that allows you to feel the brand's history, with roots in the beret hat favored by the founder, who was a river guide.
●A special reproduction model befitting the 40th anniversary of FREAK'S STORE, faithfully recreating the model from that era.
●Its charm lies in the soft texture unique to sweat material, with a design that naturally blends into casual styling.
●Versatile for a wide range of scenes, from outdoor activities to town use.
●Available in two colors, black and espresso brown, allowing you to choose according to your coordination.
●A masterpiece of the brand that embodies the comfort and playfulness CHUMS has cherished for many years.
Recommended Coordination
We recommend pairing it with casual items such as sweatshirts, zip hoodies, and flannel shirts. By combining it with denim or chino pants, you can enjoy an American casual style that takes advantage of the beret's retro atmosphere.
It's also great to incorporate as a way to break up a neat outfit by pairing it with a shirt and jacket. Simply adding it to a simple outfit creates a sophisticated look. Black blends well with a wide range of styles, while espresso brown adds warmth to your coordination.