12/7 Reversible Tote Bag with Pouch

From the new brand "12/7" which aims for items that can be used both on and off, a reversible tote bag that can be used for work and casual occasions has arrived.

The material is high-quality synthetic leather that closely resembles the texture of real leather, making it perfect for both ON and OFF use. And surprisingly, despite its chic appearance, this item is reversible! Both color variations feature one side in a chic tone and the other in a brighter color, allowing you to use the chic side for work and the colorful side to lift your mood on weekends, making it versatile.

The brand logo is subtly incorporated with a tag of the same material sandwiched in the side seams, giving it a modest impression that adults can also use. Plus, it comes with a bonus pouch made of the same material, all for an unbelievable price in the 13,000 yen range! It combines a high-quality appearance with high versatility, and is also excellent in cost performance! This might be the ultimate tote bag ever...!

By the way, the brand name "12/7" was inspired by the English slang "24/7" (24 hours x 7 days = 365 days a year). It was named with the meaning of being usable during the 12 hours of the day x 7 days a week = the time spent out during the day, regardless of weekdays or holidays.