A stainless steel ring accented with the DIESEL signature logo. It's a simple design that's easy to match with any styling, making it a recommended entry-level item for gifts. DIESEL was born in 1978 as a premium casual brand from Italy. The name "DIESEL" was chosen because it's easy to pronounce and remember worldwide, and it reflects the desire to energize the world like diesel fuel, which was gaining attention as a new energy source at the time. Based at its headquarters in the northeastern Italian town of Breganze, the brand continues to communicate with the theme of "being brave," establishing a category as a lifestyle brand distinct from both luxury and casual. In 2020, a new millennium
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